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Eat the American Dream

Real salsa, made with real ingredients. So fresh you'll swear I just made it in your kitchen.

Hecho en América
It's the Best!
Eat the American Dream
Hecho en América
It's the Best!
Eat the American Dream
Hecho en América
It's the Best!

Pick your Salsa

My Products

Real salsa belongs in the fridge

My salsa is made with real ingredients, like chopped tomatoes, lime juice, onions, cilantro, and peppers—not like the stuff in a glass jar that suspiciously lasts for two years.

Three tubs of Guillermo's Salsa: mild, medium and hot
My Story

A dream decades in the making

Read the story of how my American dream turned into my American reality.

Illustration of Guillermo riding a bald eagle through the clouds
Store Finder

Guillermo's is available at:

My salsa is available at over 4,000 stores across America, with more stores coming soon.

Map of the New York area dotted with Guillermo's faces marking stores
Guillermerch

The Guillermerch store is open for business

Want to look as good as my salsa tastes? Check out my Guillermerch store for the latest in salsa fashion!

Guillermo in the refrigerated aisle holding up Guillermerch tees and caps
Free Mustache

Join Guillermo's Mustache Club

Get a FREE Guillermo’s mustache and be the first to find out the latest and greatest Guillermo’s news: from new releases, to new deals, to new places you can buy it!

Guillermo's Mustache Club card with a free stick-on mustache